Building the buzz around small businesses

Origin Honey is helping to build the buzz around Small Business Saturday (5th December 2015).

The annual event, which takes place on the first Saturday in December, encourages UK shoppers to think about their small, local companies rather than looking to huge supermarkets and the usual High Street retailers.

Warren Bader, CEO and Founder of Plan Bee Ltd, Origin Honey’s parent company said:

“Small businesses account for a huge £1.8 TRILLION share of the UK’s economy, but they also account for millions of UK jobs. Nearly 16 million people are employed by over five million small businesses across the country. These businesses are helping to increase and diversify the skills that we have here in Britain, and to raise the profile of the country internationally as a country to do business with.”

Last year more than £500million was spent on Small Business Saturday, as shoppers flooded out in support, with 64% of UK consumers aware of the now annual event.

SBS National Campaign Director, Michelle Ovens added:

“The Small Business Saturday campaign plays a valuable role in focusing the minds of consumers and business people on what small businesses in any sector or line of business can offer in terms of range of products and services and levels of customer service. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is personal and means you are supporting somebody you know.”

More than 16 million shoppers took part in Small Business Saturday last year, recording a 20% rise on the previous year. Figures are expected to increase again this year as more and more people come out in support of their small, independent retailers to back their local economy.